How do you communicate the power of connected cars and mobility services in a manner that makes it engaging and relevant in a world where it seems everybody is talking about big data?

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To create an engaging message Highway together with WirelessCar focused on key benefits as increased customer safety, loyalty, sustainability and the potential for increased revenue. A message where turning data into insights and services that cater to these benefits clearly highlights the expectational contribution that WirelessCar brings to its customers. 

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Developing and applying this communication strategy in different touchpoints where WirelessCar meets its customers has been a challenging and rewarding journey. Enabling WirelessCar to be the number one partner for its customers around the world.