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Welcoming People into the Volvo Brand Experience at All Levels



Interior Brand Concept / Customer Experience / Showroom / Graphic Design / Brand Implementation

// Project

Volvo Trucks, a world leading truck manufacturer, wanted a new combined welcome area, presentation area and reception that truly conveyed the very essence of their brand. A space that inspires and welcomes both external visitors as well as employees into the world of Volvo Trucks. Highway was granted the opportunity to develop and implement a concept for this new area, at the new Volvo Trucks head office in Gothenburg.

// What we did

The area we created is a unique space that takes the visitors on a journey through Volvo Trucks' rich history. All the way through to present time, highlighting Volvo Trucks as a leader on the global truck market, their dedication to quality, respect for the environment and focus on supplying the world with top-of-the-line transportation solutions. 

With Scandinavian materials as natural wood, stone and glass. A clever use of space and a focus on delivering a visitor experience above the ordinary, every part of this space communicates Volvo Trucks. Volvo quality and Scandinavian design in every detail.

// Result

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