In collaboration with Sightic, Highway embarked on the task of modernizing Sightic's visual identity. Sightic specializes in AI-based software that utilizes eye tracking and machine learning for non-intrusive intoxication detection. Our objective was to update Sightic's logo, infusing it with a contemporary flair while preserving its symbolic essence. As well as developing a new color palette, icon library, typography, image bank – including visual tonality. Our approach aimed to harmonize technological precision with a human-centric touch, aligning the branding with Sightic's mission.
The result is a visually captivating and coherent brand image for Sightic. The modernized logo effectively bridges the gap between high-tech innovation and a human touch, reaffirming Sightic's dedication to safety and efficiency. The new color palette with a host of new colors as well as a new typeface gives Sightic a rich toolbox for communicating its unique vales in a way that makes Sightic stand out from its competitors. Together with graphic icons and images the visual appearance elevates the human, transparent and positive approach that Sightic takes to the challenge that they want to address.
/ Visual identity
Brand identity / Visual identities / Graphic design / Brand implementation / Communication strategy
What we did