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Brand & Communication Strategy for a User Focused Identity



Market Research & Competitor Analysis / Brand Strategy / Communication Strategy / Brand Platform / Copywriting

// Project

With its groundbreaking software Sightic wants to change the way we test people for hazardous levels of substances as alcohol and drugs. The method is a non-biased, non-intrusive way of testing individuals on a large scale with high level of accuracy. 


The market with its current offerings tends to focus heavily on the technology behind the solution and not so much on the user and their experience. Therefore, positioning Sightic’s brand and offering as something else would make it memorable, stand out and make it more acceptable as a solution. If we could achieve high levels of trust from the end user.

// What we did

The result is a brand strategy developed by Highway that focuses on four clear values; safety, innovation, integrity and transparency. All these values address the needs, as well as concerns, among the potential target audience. Making Sightic a clear and desirable choice for customers across different industries. The corresponding communication strategy was then rooted heavily in the brand's core values.

All communication conveys Sightic as a cutting edge, research-based solution provider that focuses on the people benefiting from the solution. This can be seen and felt in both text and images where we highlight the people in their everyday work situation and how they can feel safe while using the technology that Sightic offers.

// Result

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