AUTOLIV
World-leading products highlighted with style and the right touch
ABOUT
Product Communication / Interior Brand Concept / Brand Experience / Showroom / Brand Implementation
// Project
To show and communicate the exceptional range of world-leading products for visitors to the Autoliv office in Gothenburg, Autoliv contacted Highway and asked what we could create. After a careful research and design process it became evident that we needed to combine high quality materials, highlight the Scandinavian roots and the ambition to save more lives. As well as elevate the products as the heroes that they are.
// What we did
The result of this process is a minimalistic show area, where every product gets its place in the limelight. A purposeful design, with quality in every detail. The materials, lighting and messaging, all help to enhance the features of the products – products that by at the end of the day helps to save more lives.
And that’s what it’s all about, communicating the promise of the brand in every execution.
// Result
