ESAB
Showroom Concept for an International Arena
ABOUT
Showroom / Exhibition / Interior Concept / Brand Implementation
// Project
ESAB is a world leader in welding and cutting equipment and consumables, with an impressive heritage stretching back over a century. ESAB offers products and solutions for virtually every process and application there is.
Highway was asked to develop a showroom where they could highlight their wide range of solutions to customers and partners. An area that would reflect their brand and inspire visitors.
// What we did
At Lindholmen customers, employees and other stakeholders can now get the complete ESAB experience through a combination of displays, digital signage and communication. All wrapped in a signature ESAB black and yellow color scheme. Realized using high-quality installations with clear references to metal, industry and welding.
A concept so liked and well receive by ESAB and customers that it will be implemented by Highway at other places around the world.
// Result
