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Showroom Concept for an International Arena



Showroom / Exhibition / Interior Concept / Brand Implementation 

// Project

ESAB is a world leader in welding and cutting equipment and consumables, with an impressive heritage stretching back over a century. ESAB offers products and solutions for virtually every process and application there is. 

Highway was asked to develop a showroom where they could highlight their wide range of solutions to customers and partners. An area that would reflect their brand and inspire visitors.

// What we did

At Lindholmen customers, employees and other stakeholders can now get the complete ESAB experience through a combination of displays, digital signage and communication. All wrapped in a signature ESAB black and yellow color scheme. Realized using high-quality installations with clear references to metal, industry and welding. 


A concept so liked and well receive by ESAB and customers that it will be implemented by Highway at other places around the world.

// Result

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