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Brand Experience Expressed in Every Detail



Interior Brand Concept / Brand Experience / Showroom / Brand Implementation 

// Project

Highway was approached by Autoliv to develop a new physical brand identity that would be in line with their corporate identity. The aim for the new physical brand identity was to help Autoliv strengthen their brand profile and become a more attractive employer. With an increasingly competitive global market, finding the right talents to work for Autoliv is of great importance. By creating offices that put employees at the center, Autoliv wanted to strengthen their ability to attract the best and brightest future talents. 

// What we did

Highway's role on this exciting journey has been to act as a strategic partner, defining the physical brand. As well as designing the concept and help with the implementation at Lindholmen in Sweden. The Lindholmen office has now become a role-model for other Autoliv offices with customers and employees feeling right at home and surrounded by the brand identity that is Autoliv.

// Result

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