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New Brand Platform to Maximize Equity Value



Brand Strategy / Brand Identity / Visual Identity / Graphic Design / Digital Design / Exhibition

// Project

AR Packaging's origin dates back almost 100 years, when Erik Akerlund and Ruben Rausing had the revolutionary idea to reshape the industry with pre-packaged goods. Today they are a global player with industry leading solutions.


Highway was asked to design and develop a new brand platform as well as a new visual identity for AR Packaging.  The rich history, creativity, and courage, together with their warm and open culture is what inspired us. 

// What we did

The result is a playful yet purposeful and effective platform that uses bright colors and a uniquely developed font. This combined with other branding initiatives helped AR packaging propel their brand equity. Resulting in the end goal which was to be bought by another actor on the market. Today AR Packaging is integrated into the American packaging company Graphic Packaging.

// Result

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