Trelleborg is about as global as it gets, with operations all over the world. Such reach comes with a few challenges though. Exhibitions for example is one.

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Brand consistency is a top priority toTrelleborg and Highway was asked to support them achieve a unified appearance for their events which we realised through multiple workshops and creative development. In addition to the design concept we assisted Trelleborg in setting up guidelines to manage exhibitions in an efficient and structured manner. Enabling the possibility to measure the results from each event, no matter where in the world it takes place - a truly global and unified solution.