ESAB is a world leader in welding and cutting equipment and consumables with an impressive heritage, stretching back over a century. ESAB now offers products and solutions for virtually every process and application there is. 

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Highway was asked to develop a showroom where they could highlight their solutions to customers and partners. An area that would reflect their brand and inspire visitors. ESAB has always been the tip of the spear and this showroom was not supposed to convey anything else.