& Product Marketing AB
Krokslätts Fabriker 30
SE-431 37 Mölndal
Highway was approached by Autoliv to develop a new physical brand identity that would be in line with their corporate identity. The aim for the new physical brand identity was to help Autoliv strengthen their brand profile and become a more attractive employer. With an increasingly competitive global market, finding the right talents to work for Autoliv is of great importance. By creating offices that put employees at the center, Autoliv wanted to strengthen their ability to attract the best and brightest future talents.
Highway's role on this exciting journey has been to act as a strategic partner, defining the physical brand, as well as helping with the implementation of the interior concept, which was designed by Highway.