& Product Marketing AB
Krokslätts Fabriker 30
SE-431 37 Mölndal
Volvo Trucks, a world leading truck manufacturer, wanted a new combined welcome area, presentation area and reception that truly conveyed the very essence of their brand. A space that inspires and welcomes both external visitors as well as employees in to the world of Volvo Trucks. Highway was granted the opportunity to develop and implement a concept for this new area, at the new Volvo Trucks head office in Gothenburg. The area is a unique space that takes the visitors on a journey through Volvo Trucks' rich history. All the way through to present time, highlighting Volvo Trucks as a leader on the global truck market, its dedication to quality, respect for the environment and focus on supplying the world with top of the line transportation solutions.
With Scandinavian materials as natural wood, stone and glass, clever use of space and a focus on delivering a visitor experience above the ordinary, every part of this space communicates Volvo Trucks. Volvo quality and Scandinavian design in every detail.