Lexus’ focus on perfection in every detail is second to none. Therefore, when it came to improving the customer experience and communication of its model range, in showrooms across its European dealership network, Lexus wanted a solution true to its brand expectations. 

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Lexus’ model range consists of models with a variety of different powertrains. To highlight the shift to a more electrified future Highway and Lexus Europe worked together on this project to create communication that would promote the models with an electrical powertrain in the showroom. True to its electric context, signage with light was designed and developed by Highway to be placed alongside each electrified model. Engaging and guiding the customers to a future which is electric.