Finding the customer centric “Why” in a corporate vision stretching into the future - now that’s a challenge, one that we of course accepted.

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Toyota´s Beyond Zero commitment is perhaps the most ambitious long-term vision among any car maker and mobility service provider. Toyota turned to Highway to create a customer focused campaign highlighting how this vision can have an impact on and benefit everyday users of Toyota´s products and services today.

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By creating a clear set of “Why:s”, communicating the features that the vision offers buyers and users, Highway together with Toyota Sweden developed and launched an ad campaign targeting the Swedish market.