& Product Marketing AB
Krokslätts Fabriker 30
SE-431 37 Mölndal
How do you communicate the power of connected cars and mobility services in a manner that makes it engaging and relevant in a world where it seems everybody is talking about big data?
To create an engaging message Highway together with WirelessCar focused on key benefits as increased customer safety, loyalty, sustainability and the potential for increased revenue. A message where turning data into insights and services that cater to these benefits clearly highlights the expectational contribution that WirelessCar brings to its customers.
Developing and applying this communication strategy in different touchpoints where WirelessCar meets its customers has been a challenging and rewarding journey. Enabling WirelessCar to be the number one partner for its customers around the world.