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Highway Corporate
& Product Marketing AB
Krokslätts Fabriker 30 

SE-431 37 Mölndal


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Finding the customer centric “Why” in a corporate vision stretching into the future - now that’s a challenge, one that we of course accepted.

Toyota´s Beyond Zero commitment is perhaps the most ambitious long-term vision among any car maker and mobility service provider. Toyota turned to Highway to create a customer focused campaign highlighting how this vision can have an impact on and benefit everyday users of Toyota´s products and services today.

By creating a clear set of “Why:s”, communicating the features that the vision offers buyers and users, Highway together with Toyota Sweden developed and launched an ad campaign targeting the Swedish market.

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  • Communication strategy

  • Graphic design

  • Brand experience

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