& Product Marketing AB
Krokslätts Fabriker 30
SE-431 37 Mölndal
Highway have developed a new brand platform as well as a new visual indentity for AR Packaging.
AR Packaging is one of Sweden’s most renowned packaging brands with business around the world. The origins of AR Packaging dates back almost a 100 years, when Erik Akerlund and Ruben Rausing had the revolutionary idea to reshape the industry with pre-packaged goods. This creativity and courage, together with their warm and open culture is what inspired the development of their brand and visual identity.
Today AR Packaging is integrated into the American packaging company Graphic Packaging.