Highway have developed a new brand platform as well as a new visual indentity for AR Packaging. 

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AR Packaging is one of Sweden’s most renowned packaging brands with business around the world. The origins of AR Packaging dates back almost a 100 years, when Erik Akerlund and Ruben Rausing had the revolutionary idea to reshape the industry with pre-packaged goods. This creativity and courage, together with their warm and open culture is what inspired the development of their brand and visual identity. 

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Today AR Packaging is integrated into the American packaging company Graphic Packaging.