Volvo Trucks

Volvo quality and Scandinavian design in every detail.

Volvo Trucks, a world leading truck manufacturer, wanted a new combined welcome area, presentation area and reception that truly convey the very essence of their brand. A space that inspires and welcomes both external visitors as well as employees in to the world of Volvo Trucks. Highway was given the honorable mission to develop and implement a concept for this new area, at the new Volvo Trucks head office in Gothenburg. The area is a unique space that takes the visitors on an journey through Volvo Trucks rich history, all the way through to present time – highlighting Volvo’s roll as a leader on the global truck market, its dedication to quality, respect for the environment and focus on supplying the world with top of the line transportation solutions.

With Scandinavian materials like natural wood, stone and glass, clever use of space and focus on delivering a visitor experience above the ordinary, every part of this space communicates Volvo Trucks. The space features a lounge and welcoming area, a product display area and a spacious presentation hall, for press conferences and product launches.